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Hollywood, FL

A holistic renovation and expansion of the Seminole Hard Rock Hotel & Casino included the addition of the Oculus, an immersive arrival experience designed by the LAB at Rockwell Group. Leveraging Hard Rock's musical legacy, the LAB created a series of shifting, seamless performances by manipulating water, music, and light.

The circular nucleus of the space gathers guests together, transforming their journey the moment they walk in.

A 35-foot-tall central waterfall acts as the focal point. Photo Credit: Ryan Fischer
Designed in collaboration with LAB at Rockwell Group, Senovva, Focus Lighting, and WET Design.

Theater, technology, and architecture.

The design was inspired by the Cyanometer, an instrument from the late 1700s for measuring the color, gradient, and tone of the sky.

on Vimeo.

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